The buyer's reference for private equity CRMCurrent edition · Updated
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Deal flow and pipeline topics

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Answer in brief

These deal flow and pipeline topics cover how opportunities reach a private equity firm, how they move through stages, and how the team decides what to pursue. Read them when the pipeline lives in spreadsheets, stages mean different things to different people, or the firm keeps hearing about deals too late.

Entries in this hub

  • Deal flow softwareDeal flow software logs every opportunity from bankers, intermediaries and outreach, speeds triage, and records what your team passed on and why.
  • Pipeline management CRMA pipeline management CRM tracks each deal from sourced to closed with clear entry and exit criteria per stage, so reviews and reports stay accurate.
  • Deal management softwareDeal management software runs the work inside each deal: tasks, documents, team roles, IC memos, diligence tracking, approvals and an audit trail.
  • Private equity deal sourcingPrivate equity deal sourcing combines a clear thesis, intermediary coverage, proprietary outreach and public signals, measured from your own CRM data.
  • Market signals for deal teamsMarket signals for deal teams include SEC filings, insider trades, ownership stakes, cash runway, catalysts, IPO filings and first Form D raises.

Related glossary terms

  • Deal flow (definition)Deal flow is the stream of opportunities a private equity firm sees, from first contact to a decision. What it means and how a CRM should record it.
  • Proprietary dealA proprietary deal is pursued directly with a company or owner, outside a broad auction. How firms define it and how to tag it consistently in a CRM.
  • Pipeline stageA pipeline stage is a named step in the deal process with clear entry criteria. Sample private equity stages, CRM fields and the reports they feed.
  • Letter of intentA letter of intent sets out a buyer's price, structure, conditions and exclusivity in a private equity deal. What an LOI covers and how a CRM tracks it.

What these deal flow and pipeline topics cover

The guides move from the top of the funnel to the bottom: where deals come from, how they are logged, how stages are defined, and how outside events such as SEC filings change priorities. The glossary terms pin down words that teams often use loosely, such as proprietary deal and pipeline stage. Agreeing on those definitions early saves arguments in every pipeline meeting.

Suggested reading order

  1. Deal flow software: what a system for inbound and outbound opportunities must do.
  2. Pipeline management CRM: stage definitions and pipeline reviews.
  3. Deal management software: running a live process once a deal is active.
  4. Private equity deal sourcing and market signals: finding opportunities earlier.
  5. Glossary: deal flow, pipeline stage, letter of intent.

Questions & answers

Should we define pipeline stages before choosing a CRM?

Yes. Write down each stage and the event that moves a deal into it. A CRM can enforce good definitions but it cannot invent them for you.

How do market signals relate to deal flow?

Signals such as SEC filings or a first Form D can tell a team that a company is raising, selling or changing before a banker calls. They feed the top of the pipeline.

Continue this reading path

  1. Deal flow softwareDeal flow software logs every opportunity from bankers, intermediaries and outreach, speeds triage, and records what your team passed on and why.
  2. Pipeline management CRMA pipeline management CRM tracks each deal from sourced to closed with clear entry and exit criteria per stage, so reviews and reports stay accurate.
  3. Deal management softwareDeal management software runs the work inside each deal: tasks, documents, team roles, IC memos, diligence tracking, approvals and an audit trail.
  4. Private equity deal sourcingPrivate equity deal sourcing combines a clear thesis, intermediary coverage, proprietary outreach and public signals, measured from your own CRM data.
  5. Market signals for deal teamsMarket signals for deal teams include SEC filings, insider trades, ownership stakes, cash runway, catalysts, IPO filings and first Form D raises.

Cite this entry

Private Equity CRM. “Deal flow and pipeline.” Canteris Reference, published by Canteris. Updated . https://privateequitycrm.com/topics/deal-flow/