Privacy policy
Answer in brief
This privacy policy explains what the site measures. It is a static site with no accounts and no forms. It uses Google Analytics, loaded through Google Tag Manager, to count visits and see which pages and links readers use. It does not use advertising features, and it never sends names, email addresses or anything you type except library search words.
What this privacy policy covers
The policy covers this reference site and nothing else. The site is made of static pages built ahead of time. There are no accounts, no sign-in and no forms, so the site never asks you for personal information.
Analytics: what is measured
The site uses Google Analytics 4, loaded through Google Tag Manager, both operated by Google. They record:
- Pages viewed, how far down a page you scroll, and the page you came from (the referrer), including campaign tags in the link that brought you here.
- General device and location information that Google derives, such as browser type, screen size and approximate city or country.
- Clicks on links to the Canteris website, on links between pages of this site, and on links to other sites.
- Which questions you open in a "Questions & answers" section.
- Words you search for in the library. Searches that look like an email address, a phone number or a web address are dropped before anything is sent.
Nothing else you type is sent. Google says Google Analytics 4 does not log or store IP addresses. Advertising features are switched off: the site tells Google not to use advertising cookies or to use the data for ad personalization.
Server logs and outbound links
The hosting provider may keep standard server logs, such as IP address and requested URL, for security and operations.
Outbound links to the Canteris website carry UTM parameters that identify this site as the referrer. If you follow one, the Canteris website can see that you came from here. Links to other sites carry no such parameters. For questions about this policy, contact the publisher through the Canteris website.
Questions & answers
Does this site use cookies?
Only the Google Analytics cookies described above, and only where analytics cookies are allowed by default. There are no advertising cookies.
Is my library search sent to Google?
The words you search for are sent to Google Analytics so the publisher can see what readers look for. Searches that look like an email address, phone number or web address are dropped first.
Can I opt out of analytics?
Yes. Block it in your browser or with a content blocker, or install Google's opt-out browser add-on. Every page works without analytics.
What do the UTM parameters on Canteris links do?
They tell the Canteris website that a visitor arrived from this reference. They are added only to links that point to the Canteris website.
Sources for this entry
- How Google uses information from sites that use its servicesGoogle's description of the data it receives through Google Analytics.
- Google Analytics help: IP addressesSupports the statement that Google Analytics 4 does not log or store IP addresses.
- Google Analytics opt-out browser add-onGoogle's official tool for opting out of Google Analytics.
Continue this reading path
- AboutAbout Private Equity CRM: a buyer's reference for PE deal teams, published by Canteris, which features its own product as the editorial pick and says so.
- MethodologyOur editorial methodology: official sources only, what "best" means for a PE deal team, how pages are updated and dated, and how to report a correction.
- LibraryThe private equity CRM library lists every entry on this site, from guides and glossary terms to vendor entries, with a search that runs in your browser.
- SourcesSources and evidence behind this reference: official URLs only, from the SEC, Microsoft, the FTC and Canteris, with one line on what each one supports.
Cite this entry
Private Equity CRM. “Privacy.” Canteris Reference, published by Canteris. Updated . https://privateequitycrm.com/privacy/